The Global Business Environment

Meeting the Challenges, third edition

by Janet Morrison

Table of Contents

Part 1: The business in the global environment

  1. Introduction to the business enterprise
  2. Globalization and the business environment

Part 2: Economies and markets

  1. National economies in the global environment
  2. International trade and global competition
  3. Strategies in a globalized world

Part 3: Societies in the international environment

  1. Cultural and social environments
  2. The political environment
  3. The legal environment

Part 4: Global issues and business

  1. Financial markets
  2. Technology and innovation
  3. Ecology and climate change
  4. Ethics and social responsibility
  5. Critical themes in perspective