Chapter 1 resources
Student materialsLearning objectives:
- To identify the range of purposes pursued by business enterprises in the changing environment, highlighting the role of diverse stakeholders
- To appreciate the differing types of ownership and decision-making structures through which enterprises pursue their goals.
- To gain an overview of dimensions and layers of the international business environment, together with an ability to see how their interactions impact on firms
Additional case studies
Disney Corporation: it all started with a mouse.
This case study focuses on corporate governance. It will be of value in conjunction with Chapter 1 and Chapter 12.
Ryanair and the revolution in low-cost travel
This case study focuses on an industry which continues to be in the limelight. It is relevant to the issues discussed in a number of chapters, including Chapters 1, 5, 8 and 11.
A bright future for Coca-Cola?
This extended case study concerns the company’s strategy and organization. It also raises ethical issues. It is relevant to Chapters 1, 2, 5 and 12.
FDI bonanza in China
This case study provides background on China’s economic development through export-oriented FDI. It is relevant to Chapters 1, 2, 3 and 4.
Call centre jobs migrate to India
As a Bric country, India has seen strong economic growth, due in large part to its IT and computing sectors. This case study is relevant to Chapters 1, 2, 3 and 5.