The Global Business Environment

Meeting the Challenges, third edition

by Janet Morrison

Chapter 2 resources

Student materials

Learning objectives:

  1. To gain an overview of globalization
  2. To discern and interpret differing impacts of globalization in differing national environments, including developed and developing countries
  3. To identify the main modes of internationalization, together with their underlying rationales
  4. To gain a critical appreciation of the issues connected with globalization of the business environment

Additional case studies:

A bright future for Coca-Cola?
This extended case study concerns the company’s strategy and organization. It also raises ethical issues. It is relevant to Chapters 1, 2, 5 and 12.

IKEA branches out in Russia
As a Bric country, Russia is a growing market for many companies. This case study can be read in conjunction with Chapter 2, on globalization. It is also relevant to Chapter 6, which discusses changing societies.

Changing global demand for mobile phones
This remains an important global industry. It is relevant to the closing case study in chapter 2 (on Nokia), and the opening case in Chapter 5 (on fake phones).

FDI bonanza in China
This case study provides background on China’s economic development through export-oriented FDI. It is relevant to Chapters 1, 2, 3 and 4.

Call centre jobs migrate to India
As a Bric country, India has seen strong economic growth, due in large part to its IT and computing sectors. This case study is relevant to Chapters 1, 2, 3 and 5.

Nike becomes a fan of football
This case study is about internationalization. It can be read in conjunction with Chapter 2 and Chapter 5.

The ups and downs of manufacturing in Wales.
This case study concerns the precariousness of manufacturing employment and innovation in Wales. It is relevant to Chapter 2, on globalization, Chapter 3, on national economies, and Chapter 3, on international trade.

Formula for FDI success in the Czech Republic
FDI has been a key to economic growth in the post-communist countries of Central and Eastern Europe. This case study on the Czech Republic is relevant to Chapters 2, 3, 4 and 7.

Finding the right strategy for setting up shop in Japan
A number of different retailers are discussed in this case study, highlighting the obstacles to expansion in Japan. This is relevant to Chapter 5, and also Chapters 2 and 3. Note that Walmart is featured in the closing case study of Chapter 12.

Challenging times for Spain’s politicians
Challenges have mounted for Spain, and this case study provides background on current issues. It relates to Chapter 7. The issues of globalization also relate to Chapter 2.

The voices of Indian democracy
Although India has experienced rapid economic growth, the country remains turbulent politically, and presents challenges for foreign investors. This case study relates mainly to Chapter 7, but also to Chapters 2 and 6.

Costa Rican democracy reaps FDI rewards
This case study focuses on the political environment in Costa Rica, especially in relation to foreign investors. It relates to Chapter 7 and is also relevant to Chapter 2 and Chapter 12.

New start for South Korea’s Daewoo
This case study concerns the acquisition of a majority stake in Daewoo by General Motors of the US. It is relevant mainly to Chapter 9, but also Chapters 2, 3 and 5.