The Global Business Environment

Meeting the Challenges, third edition

by Janet Morrison

Chapter 3 resources

Student materials

Learning objectives:

  1. To define and apply the major concepts used to analyze the macroeconomic environment
  2. To identify the distinguishing features of different economic systems and how they impact on international business
  3. To assess the strength and content of regionalization and economic integration in the context of national economic pathways
  4. To discern the ways in which changes in national economies affect business strategy

Additional case studies:

FDI bonanza in China
This case study provides background on China’s economic development through export-oriented FDI. It is relevant to Chapters 1, 2, 3 and 4.

Call centre jobs migrate to India
As a Bric country, India has seen strong economic growth, due in large part to its IT and computing sectors. This case study is relevant to Chapters 1, 2, 3 and 5.

The ups and downs of manufacturing in Wales.
This case study concerns the precariousness of manufacturing employment and innovation in Wales. It is relevant to Chapter 2, on globalization, Chapter 3, on national economies, and Chapter 3, on international trade.

Is Germany back on track for economic growth?
This case study focuses on the German economy, and is relevant to Chapter 3.

Formula for FDI success in the Czech Republic
FDI has been a key to economic growth in the post-communist countries of Central and Eastern Europe. This case study on the Czech Republic is relevant to Chapters 2, 3, 4 and 7.

Sweden says ‘no’ to the euro
This case study concerns EU issues. It is relevant to Chapter 3, on national economies, where European integration is also discussed.

National champions in France
This case study is on the role of the state in the French economy. This issue is one of the critical themes of this book. The case study is relevant to Chapters 3 and 4.

Finding the right strategy for setting up shop in Japan
A number of different retailers are discussed in this case study, highlighting the obstacles to expansion in Japan. This is relevant to Chapter 5, and also Chapters 2 and 3. Note that Walmart is featured in the closing case study of Chapter 12.

The growing power of the older consumer
As societies age, the impact of older consumers becomes more important. This case study is relevant to Chapter 6, and also Chapter 3.

New start for South Korea’s Daewoo
This case study concerns the acquisition of a majority stake in Daewoo by General Motors of the US. It is relevant mainly to Chapter 9, but also Chapters 2, 3 and 5.