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The Global Business Environment

Meeting the Challenges, third edition

by Janet Morrison

Chapter 4 resources

Student materials

Learning objectives:

  1. To appreciate the contributions of theories of international trade to an understanding of the ways in which companies, industries and nations compete in the global environment
  2. To understand the rationale and mechanisms of national trade policies
  3. To understand the evolution of the multilateral trading system, in terms of its structures, processes, and issues to be resolved

Additional case studies:

FDI bonanza in China
This case study provides background on China’s economic development through export-oriented FDI. It is relevant to Chapters 1, 2, 3 and 4.

Formula for FDI success in the Czech Republic
FDI has been a key to economic growth in the post-communist countries of Central and Eastern Europe. This case study on the Czech Republic is relevant to Chapters 2, 3, 4 and 7.

National champions in France
This case study is on the role of the state in the French economy. This issue is one of the critical themes of this book. The case study is relevant to Chapters 3 and 4.

The impact of oil in world trade
Oil remains crucial in world trade, and this case study provides discussion of major issues which continue to be relevant. It relates to Chapter 4 and also Chapter 11 (on ecology).

Two cheers for Australia’s wine exporters
This case study on the wine industry and exporting relates to Chapter 4.

Trade war averted over steel tariffs
Steel is a crucial element for emerging economies, which are investing heavily in manufacturing industries. It is relevant to Chapter 4. The issues are discussed in the opening case study of Chapter 4, on BHP Billiton.

Brazil’s trading relations: Signalling shifts in global trade
Brazil has grown more influential in global trade since this case study first appeared. It relates to Chapter 4. There is a case study on Brazil in Chapter 11.

The worldwide garment industry: winners and losers
This industry is critical in many developing countries, where the issues highlighted continue to cause concern. It relates to Chapters 4 and 12.