The Global Business Environment

Meeting the Challenges, third edition

by Janet Morrison

Chapter 10 resources

Student materials

Learning objectives:

  1. To appreciate the role of technological change in economic progress
  2. To gain an insight into the ways in which innovation is generated and diffused in different societies
  3. To understand the interactions between national systems of innovation and processes of globalization and technology transfer
  4. To gain an overview of the impact of the rapidly-changing technological environment on business processes and structures

Additional case studies:

Sony aims to keep a step ahead
This case study focuses on innovation and the competitive environment. It relates to Chapter 10. There is a case study on Sony in Chapter 5.

Food for thought in the debate on genetically modified organisms
This topic is relevant to Chapters 10 and 11.