The Global Business Environment

Meeting the Challenges, third edition

by Janet Morrison

Learning objectives

Chapter 1:

  1. To identify the range of purposes pursued by business enterprises in the changing environment, highlighting the role of diverse stakeholders
  2. To appreciate the differing types of ownership and decision-making structures through which enterprises pursue their goals.
  3. To gain an overview of dimensions and layers of the international business environment, together with an ability to see how their interactions impact on firms
Chapter 2:
  1. To gain an overview of globalization
  2. To discern and interpret differing impacts of globalization in differing national environments, including developed and developing countries
  3. To identify the main modes of internationalization, together with their underlying rationales
  4. To gain a critical appreciation of the issues connected with globalization of the business environment
Chapter 3:
  1. To define and apply the major concepts used to analyze the macroeconomic environment
  2. To identify the distinguishing features of different economic systems and how they impact on international business
  3. To assess the strength and content of regionalization and economic integration in the context of national economic pathways
  4. To discern the ways in which changes in national economies affect business strategy
Chapter 4:
  1. To appreciate the contributions of theories of international trade to an understanding of the ways in which companies, industries and nations compete in the global environment
  2. To understand the rationale and mechanisms of national trade policies
  3. To understand the evolution of the multilateral trading system, in terms of its structures, processes, and issues to be resolved
Chapter 5:
  1. To appreciate the ways in which corporate strategy is formulated and implemented in the international context
  2. To assess internationalization strategies of MNEs from a variety of national environments
  3. To identify organizational structures through which MNEs achieve their aims
  4. To critically assess corporate strategic objectives in terms of the changing global environment, including opportunities and risks
Chapter 6:
  1. To understand the nature and origins of cultural diversity in societies
  2. To identify cultural dimensions as an aid to comparing national cultures
  3. To assess the role and impacts of different organizational cultures in the business environment
  4. To appreciate the ways in which societies change over time, together with the implications for international managers
Chapter 7:
  1. To appreciate the characteristics of nation-states and how they are evolving in the global environment
  2. To gain an understanding of political decision-making structures in different national systems, and how they interact with business
  3. To appreciate the dimensions of political risk in business decision-making
  4. To assess the extent to which democracy and authoritarian governments are evolving in the current global environment.
Chapter 8:
  1. To understand the interrelationships between national, regional, and international legal frameworks in their impact on the international business environment
  2. To appreciate the divergence in structures, processes and content between national legal systems
  3. To assess the impact of evolving regional, in particular, European Union, law-making on enterprises, workers and consumers
  4. To apply principles of international law, including human rights, to organizations and their workforces.
Chapter 9:
  1. To gain an overview of the evolving structures and processes that make up the international financial system, including the extent and implications of financial globalization for international business
  2. To analyse the ways in which shifting patterns of global finance have impacted in diverse economic environments, including developed, industrializing and developing countries
  3. To appreciate the causes of financial crisis, and the means by which regulation can stabilize financial markets
Chapter 10:
  1. To appreciate the role of technological change in economic progress
  2. To gain an insight into the ways in which innovation is generated and diffused in different societies
  3. To understand the interactions between national systems of innovation and processes of globalization and technology transfer
  4. To gain an overview of the impact of the rapidly-changing technological environment on business processes and structures
Chapter 11:
  1. To understand the nature and causes of the major environmental challenges, such as climate change and transboundary pollution
  2. To appreciate interconnections between local, regional and global concerns.
  3. To gain insight into the role of governments and international co-operation in tackling environmental challenges
  4. To identify at a practical level the initiatives businesses can take in environmental management and sustainable development strategy
Chapter 12:
  1. To gain an overview of the foundations of ethical principles and how they are applied.
  2. To examine the elements of corporate social responsibility in theory and practice.
  3. To highlight the relationship between CSR and corporate governance.
  4. To assess social issues in developed and developing economies, with implications for CSR and sustainability.
Chapter 13:
  1. To reflect on the critical themes developed throughout previous chapters
  2. To appreciate interactions between unfolding themes in the current business environment globally
  3. To assess the changing nature of globalization
  4. To look forward to the new challenges for businesses, governments and societies