Opportunity-Centred Entrepreneurship

by David Rae

About the book

The second edition of Opportunity-Centred Entrepreneurship focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not simply to analyse what constitutes entrepreneurship, but also to enable you to develop your own entrepreneurial skills.

By taking a practical approach, this book connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real world. It focuses on learning for, rather than about enterprise.

Key features:
  • Unique focus on entrepreneurial opportunity creation and personal development
  • Revised and restructured content, providing detailed and current case studies and examples
  • Includes an introductory section on finance, with examples of cash flow, profit & loss, and balance sheets
  • Can be used for self-study, group or class-based learning