Research Methods

by Peter Stokes and Tony Wall

Endorsements

This book is a masterpiece of clarity. It brings to life research methodology as exciting exploration. Its approach is engaging, stimulating and stretching. The book demystifies research methods and makes them accessible. It is an essential text for all those developing their research approach. – Peter Shaw, University of Chester and Newcastle University, UK
This is an excellent account of the use of a variety of research methods in academic studies as well as in practical business settings. Stokes and Wall have made accessible, informative and interesting what is often seen as a difficult part of producing a dissertation or building evidence to support a business case. – Wes Harry, Cass Business School, City University London, UK
Stokes and Wall adapt the best research methods expertise and craft it into an approachable, accessible text. Their blend of instruction, examples, and vignettes enables readers to develop a thorough understanding of the content. – Mitchell J. Larson, Lancashire Business School, University of Central Lancashire, UK