Principles of Retailing

Second edition

by Rosemary Varley and Mohammed Rafiq

About this book

Principles of Retailing is a comprehensive introduction to the subject, covering all the core aspects of retail marketing, including strategy, the impact of technology, ethical issues, and international retailing. For this new edition the book has been fully updated to reflect the changing retail landscape, especially in the light of online and mobile shopping and the increasing globalization of the industry. This textbook will equip students with a sound understanding of all head office functions and outlet operations, and will prove to be invaluable in guiding potential managers through the challenges of contemporary retailing.

Offering a UK and European perspective, Principles of Retailing is ideal for both undergraduate and postgraduate students studying retail management as part of a Retailing, Marketing or Business degree.

Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, University of the Arts London, UK.

Mohammed Rafiq is Reader in Retailing and Marketing and Academic Director of MSc Programmes (Business) at the School of Business and Economics, Loughborough University, UK.