Principles of Retailing

Second edition

by Rosemary Varley and Mohammed Rafiq

Table of contents

PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT

  1. An Introduction to Retailing
  2. Retail Organizations and Formats
  3. Retailing and the Competitive Environment
  4. Customers

PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY

  1. Formulating Retail Strategy
  2. Implementing Retail Strategy
  3. Managing the Retail Supply Chain
  4. Managing Information

PART III: RETAIL MARKETING MANAGEMENT

  1. Retail Location
  2. Retail Design and Visual Merchandising
  3. Retail Buying
  4. Retail Brands
  5. Retail Pricing
  6. Managing Retail Communications
  7. Retail Services

PART IV: RETAIL CHALLENGES

  1. International Retailing
  2. Multichannel Retailing
  3. Legal and Ethical Issues in Retailing