Global Innovation Management

A Strategic Approach

by J. Christopher Westland

Table of contents

  • List of figures
  • List of tables
  • List of boxes
  • Preface
  • Guided tour
  1. Innovation, Globalization and Commoditization
  2. Understanding Innovation
  3. Assessing the Potential of an Innovation
  4. Business Models
  5. Assessing and Managing Capabilities
  6. Service Innovations
  7. Protecting Innovations
  8. Entrance Strategies for Innovations
  9. Technology and the Growth of Productivity
  10. Communities, Networks and Reputation
  11. Financing Innovations 251
  12. Understanding and Managing Creative People
  13. Society and Innovation
  • Further reading
  • Bibliography
  • Index