Global Innovation Management

A Strategic Approach

by J. Christopher Westland


Chapter 6: John Sterman’s Beer Game

Click on the ‘download file’ link below to download a free, and very nice standalone management flight simulator version of the Beer Distribution Game (developed by Matthew Forrester and AT Kearney). The simulator runs on PCs only – there is no Mac version. Download file (please note this is an exe file).

This is found at