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Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

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Digitizing Government

Understanding and Implementing
New Digital Business Models

The latest title in the Business in the Digital Economy series, Digitizing Government provides practical advice for understanding and implementing digital transformation to increase business value and improve client engagement. This easy-to-read book is organized into 'why', 'what', and 'how' sections and examines the major elements of digital transformation, with clear steps for improved execution of digital strategies. It features case studies from the private and public sectors, and a detailed chronology of digital change efforts across the UK government sector, and relates that to government efforts in the USA and around the world. It provides a practical and unique set of insights into business in the digital economy.

Find out more in this episode of Digital Leaders, with BBC Click's Kate Russell speaking with the authors, or take a sneak peek at this free sample chapter.

*Order your copy and receive a
30% discount when you enter the discount code PM15THIRTY at checkout. Offer ends February 28th.



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