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Please be advised Covid-19 shipping restrictions may apply. Please review prior to ordering and if you are affected select the ebook version instead.

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Sapling can only be accessed if your instructor has set up a course at your University. Please only buy this code if your instructor has an active Sapling course.

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This product should only be purchased by International students at University of Illinois.

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Palgrave Macmillan's Advertising Age Series

Palgrave Macmillan and Advertising Age have teamed up to provide marketing and advertising professionals with the most up-to-date resources for their businesses, from the most talented and creative minds in the field. Covering topics that range from crafting creative pitches to copywriting to integrating new technological tools into your marketing efforts, Palgrave's AdAge books are indispensable guides to mastering the art of marketing.