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Macmillan Higher Education


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Palgrave Macmillan's Advertising Age Series

Palgrave Macmillan and Advertising Age have teamed up to provide marketing and advertising professionals with the most up-to-date resources for their businesses, from the most talented and creative minds in the field. Covering topics that range from crafting creative pitches to copywriting to integrating new technological tools into your marketing efforts, Palgrave's AdAge books are indispensable guides to mastering the art of marketing.