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Macmillan Higher Education
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eBusiness (2nd Edition)

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Publisher:

Red Globe Press

Pages: 464
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AVAILABLE FORMATS

Paperback - 9780230304567

24 December 2012

$81.99

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In stock

Ebook - 9781137292667

16 September 2017

$65.99

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The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and...

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The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points.

New to this edition:

- Revised structure which builds a conception of eBusiness from first principles
- Integrated chapter case studies and revised free-standing international case studies
- Coverage of new topics including mobile commerce, electronic government and cloud computing
- Increased range of learning material in each chapter as well as fully updated online resources

eBusiness is an ideal text for undergraduate, postgraduate and MBA students of e-business.

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Provides a balanced and integrated account of both the business and technical issues surrounding EBusiness
Provides a worldwide perspective on EBusiness including examples from a range of different countries
Addresses both the private and public sectors
Excellent pedagogy encourages students to engage with the theorydriven account of practical EBusiness issues

The eBusiness Domain
eBusiness Organisation
eBusiness Systems
eBusiness Value
eBusiness Infrastructure
Technical Infrastructure for eBusiness
eBusiness Environment
Forms of eBusiness
Further Forms of eBusiness
Activity Infrastructure for eBusiness
eBusiness Futures
eBusiness Cases.

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PAUL BEYNON-DAVIES is Professor in Organisational Informatics at Cardiff Business School, Cardiff University. He is the author of a number of other student texts published by Palgrave/Macmillan, including Business Information Systems.

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PAUL BEYNON-DAVIES is Professor in Organisational Informatics at Cardiff Business School, Cardiff University. He is the author of a number of other student texts published by Palgrave/Macmillan, including Business Information Systems.

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