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Services Marketing (3rd Edition)

Text and Cases

Author(s):
Publisher:

Red Globe Press

Pages: 376
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

Rights and permissions

AVAILABLE FORMATS

Paperback - 9780230520936

15 January 2009

$80.99

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In stock

Ebook - 9781137163967

18 October 2018

$64.99

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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial...

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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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The book has strong pedagogical features and a?broad range of case studies
An engaging companion website

Authors that are well-respected authorities on the topic

Introduction
Setting the Context
Service Goals: Use of Metaphors
Service Encounters
Consumer Experiences
Service Design
Internal Marketing
Service Quality and Customer Satisfaction
Relationship Marketing
Service Profitability
Further Research Issues and Conclusion
Case Studies
Index.

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STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing.

KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK.
 
TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.


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STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing.

KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK.
 
TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.


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