×Toggle helper textThis website uses cookies. By using our website and agreeing to our cookies policy, you consent to our use of cookies in accordance with the terms of this policy. Read more
XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.
Once your purchase has been confirmed you will be able to access your ebook from your ‘My Ebooks’ section on your MIHE account area.
E-books have DRM protection on them, which means only the person who purchases and downloads the e-book can access it.
To learn more about our e-book service, please refer to our FAQs
Important information on your access card order
Your Access card code will be despatched to you via post.
You will receive a physical card with a unique code and instructions on how to get student access to your course materials.
Important Notice
Sapling can only be accessed if your instructor has set up a course at your University. Please only buy this code if your instructor has an active Sapling course.
Important Notice
This product should only be purchased by International students at University of Illinois.
Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and...
Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports.
This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents.
Show Less
Takes a direct, concise and student-oriented approach to professional writing, with useful activities and relevant examples throughout: ideal for a one semester course
Blends theory with practice: an eclectic theoretical foundation informed by genre theory, rhetoric, discourse and narrative theory backed up by information on contemporary business practice in corporate and entrepreneurial fields
Covers conceptual as well as structural aspects of writing and document design, thereby providing students with a firm understanding of the whole writing process
Provides guidelines on writing for both print and digital media, with updated content on blogs, social media and virtual teams, to reflect the changing world of workplace communications
Features a companion website with additional activities to build students' expertise and increase their confidence as a professional communicator
Fully revised throughout with coverage of a wider variety of journalistic writing
New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises
Includes more analysed examples of business documents
Dedication Acknowledgements Preface 1. The Writing Process 2. Writing Style 3. Short Business Documents 4. Research Methods 5. Journalism 6. Public Relations Writing 7. Reports and Proposals 8. Critical Thinking for Management 9. Working in Teams 10. Revising and Editing Appendix: Job Applications Index.
"If you have to write in a professional environment, this is the book for you; informative, practical and full of good, clear advice.” – Nigel Cassidy, University of Birmingham, UK.
Sky Marsen has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong. Her research and teaching expertise focuses on organisational communication, science writing, popular perceptions of technology, and discourse analysis. She also has industry experience in communication and advises business clients on language matters.
Sky Marsen has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong. Her research and teaching expertise focuses on organisational communication, science writing, popular perceptions of technology, and discourse analysis. She also has industry experience in communication and advises business clients on language matters.
