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Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current...
Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.
Truly international with an outstanding geographical spread of case studies covering global issues facing businesses in the 21st century
Extensive and integrated discussion of emerging and transition economies; diversity of social and cultural perspectives making this text cutting edge
Strong coverage of SME's and Entrepreneurship reflecting the growing role of these businesses and a diversity of perspectives
The critical (point, counterpoint) approach stimulates opportunities for discussion. It will encourage the students to challenge the prevailing assumptions, to read widely and to develop their critical thinking skills
A companion website featuring articles from the Journal of International Business Studies (JIBS) along with an introduction, discussion and questions based on the article
Further online resources for both students and lecturers, including chapter summaries, multiple choice questions, web-based assignments, PowerPoint slides, a testbank and a lecturer manual
PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION Introduction: The Business Enterprise in the International Environment Perspectives on Globalization PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS The Economic Environment The Cultural Environment The Political and Legal Environment PART III: COMPETING IN THE GLOBAL MARKETPLACE International and Regional Trade Organizational and Strategic Change Marketing PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM Supply Chains Finance and Accounting Innovation PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and Society Corporate Social Responsibility Global Governance.
The book's companion website features an array of resources to support student learning:
JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.
JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.
