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Macmillan Higher Education

Global Strategic Management (3rd Edition)

Author(s):
Publisher:

Palgrave

Pages: 560
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Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9780230293816

17 July 2012

$79.99

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How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai?

Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy...

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How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai?

Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed.

The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes:

• All new Mini Cases with questions, to help you analyse the activities of 'transnational' firms such as Shell, Danone, Siemens and eBay
• New Examples which are highlighted throughout, demonstrating how each aspect of theory has been applied in real-life organisations
• New and improved learning features to aid your understanding and help with revision

Visit www.palgrave.com/business/lasserre3e for self-test questions, useful weblinks and resources, links to long cases online and a searchable glossary.

Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.

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?Truly Global - Lasserre stands out as it is not UScentric, looking at the integration of a company in several countries, rather than a western company entering an international market; there is especially strong coverage of BRICs, Europe and the Far East
?Author Reputation - Philippe Lasserre has an excellent international reputation, as does INSEAD, where he is Emeritus Professor of Strategy and Asian Business - lecturers and students can trust the content is written with authority
?Rigour - Academically rigorous but easy to understand so suitable for a wide audience; Lasserre uses language which is accessible for ESL students
?Theory v Practical Application - Perfect balance between theory and the real world of business: numerous uptodate examples, mini cases and longer cases to ensure flexible teaching options
?New Content - More uptodate with increased coverage on ethics and sustainability and the environment, plus sections on Web 2.0 and social networking
?Pedagogy - New end of chapter cases to reinforce global issues which focus on both multinational corporations and emerging economies
?Online Resources - A new array of lecturer resources including a comprehensive lecturer manual containing guideline answers to all case study questions, teaching notes and answers to student learning assignments, as well as PowerPoint slides and a testbank: these will all facilitate teaching

PART I: THE PROCESS OF GLOBALISATION Globalisation of Markets and Competition
Designing a Global Strategy
Designing a Global Organisation
Global Strategic Alliances, M&As and Assessing Countries' Attractiveness
Entry Strategies
PART II: MANAGING GLOBALLY Global Marketing
Global Operations
Global Innovation 
Cross-cultural Management
Global Human Resource Management
Global Financial Management
PART III: BROAD ISSUES IN GLOBALISATION Emerging Global Powers
The Social Responsibility of the Global Firm
Global Trends.
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Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.

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Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.

Show Less

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