This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health...Show More
This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.
Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:
• How are communities using media to communicate about health and advocate for social change?
• What are the challenges and opportunities involved with using the media for health communication?
• How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication?
This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.
Crossdisciplinary appeal:represents the increasing links between the separate academic disciplines of health promotion, public health and health studies and the study of media and culture
International perspectives: two experienced Australian authors present a range of public health issues, from communitylevel problems to cuttingedge global health challenges
Clear practice methodology: presents new theory to inform practice, illustrated through case studies, practical strategies and skillbuilding activities
PART I: UNDERSTANDING MEDIA AND CULTURE IN HEALTH COMMUNICATION
1. Media, Culture and Communication in Health Promotion
2. Understanding the Media
3. Culture and Health Communication
4. Working with Media
PART II: COMMUNICATING FOR HEALTH AND SOCIAL CHANGE
5. Social Marketing: Persuasive Communication
6. Participatory Communication for Health: Working with Communities
7. Community Media and Online Communities: Media-making
8. Entertainment Education: Storytelling and Popular Culture
9. Health Activism: Community Action for Change
10. Advocacy for Healthy Public Policy.
ABOUT THE AUTHOR
- Compassion in Nursing Alistair Hewison, Yvonne Sawbridge
- Writing for Nursing and Midwifery Students Julio Gimenez
- Nursing Research Kader Parahoo
- Nursing the Acutely Ill Adult David Clarke, Alison Ketchell
- Learning in Practice for Nursing Students Jessica Mills, Darren Brand
- From Public Health to Wellbeing Paul Walker, Marie John
- Working with People Affected by Eating Disorders Jean Morrissey, Kielty Oberlin
- The Emotionally Intelligent Social Worker David Howe
- Reablement Services in Health and Social Care Valerie Ebrahimi, Hazel Chapman
- Interprofessional Working in Health and Social Care Judith Thomas, Katherine Pollard, Derek Sellman
- Working with People with Learning Disabilities Victoria Jones, Mark Haydon-Laurelut
- Health Studies Jennie Naidoo, Jane Wills