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Macmillan Higher Education

Consumer Behaviour

Perspectives, Findings and Explanations

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Publisher:

Palgrave

Pages: 536
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AVAILABLE FORMATS

Paperback - 9781137003768

15 January 2013

$69.99

In stock

Ebook - 9781137003775

04 December 2012

$59.99

In stock


A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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An advanced level, critical consumer behaviour textbook
Strong pedagogy: each chapter features case studies and discussion questions to demonstrate applied theories and provoke critical analysis
Author is very well known and respected in this field
Adopts a general social sciences approach

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
Ethnopsychology
Behaviourism
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Sociology
Cultural Anthropology.
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JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

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JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

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