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Macmillan Higher Education

International Business Economics

A European Perspective

Author(s):
Publisher:

Palgrave

Pages: 416
Downloads:

Flyer

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781403942197

11 July 2006

$79.99

In stock

Ebook - 9780230627765

19 May 2006

$79.99

In stock



This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a...

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This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/piggott/

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Engages with the macroeconomic and policy issues involved with European integration, trade and labour markets in a clear and accessible manner
Maintains a strong European perspective, yet deals not only with business in Europe but with the external trading relationships of the EU and the position of European firms in a global economy
Includes cutting edge case studies and thoughtprovoking questions and is accompanied by an extensive website providing additional support to both lecturers and students

Introduction
The Changing Nature of International Business
International Trade
The Protection of Trade
Economic Integration
Foreign Exchange Markets
Multinational Corporations or MNCs
Foreign Direct Investment
International and European Capital Markets
Labour Markets
Industry Policy and Competition Policy
EU Policy and Its impact on Business II Regional, Transport and Environmental Policy
Small Business and EU Policy
Conclusion.

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JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry.

MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.

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JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry.

MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.

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