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An Introduction to Franchising

Author(s):
Publisher:

Red Globe Press

Pages: 288
Downloads:

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Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780230361645

22 January 2013

$50.99

Free Shipping

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Ebook - 9781137296108

16 September 2017

$40.99

In stock

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An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the...

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An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

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Very practical focus outlining the subject without using jargon
International case studies used throughout
Written from a business rather than legal perspective

The Origins and History of Franchising
Defining Franchising
The Pros and Cons of Franchising
The Affiliation between Franchisor and Franchisee
The Role of Ethics in Franchising
Cultivating a Franchised Business
The Steps to Buying a Franchise
Legal and Financial
Developing the Future of Franchising
The International Arena
Exit Strategies
The Future of Franchising.

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ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

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ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

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