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Macmillan Higher Education

Business Strategy (3rd Edition)

An Introduction

Author(s):
Publisher:

Palgrave

Pages: 392
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Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9780230218581

15 April 2011

$79.99

In stock

Ebook - 9780230344396

16 September 2017

$79.99

In stock

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new...

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Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

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Clear and concise, this studentfriendly text is designed to accommodate different learning styles and levels, and is ideal for students that may struggle with larger, more traditional texts.
Excellent international case studies, including Facebook, Ryan Air and Virgin, apply theory to realworld scenarios and give students muchneeded context for their studies.
Up to date - The text's comprehensive coverage of issues such corporate social responsibility, new technologies and emerging markets gives students access to some of the most important and topical issues impacting on business strategy today.
Strategic Planning Software (SPS) - Free access for all purchasers to a platform where students can evaluate, formulate and implement specific company strategies - bringing the real world of business into the classroom with authentic research and analysis based activity.
Contemporary design and innovative pedagogy including 'Guru Guides' (bitesized bios of key thinkers in the field) and an onpage glossary to define complex issues as they appear.

PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS
Strategy and strategic management
Perspectives on strategy
PART II: INTERNAL ANALYSIS
The business context, products and services
Business competences, activities and processes
Knowledge, talent, culture and innovation
Financial analysis, audit and performance
Information systems and technology
Strengths, weaknesses and strategic competence
PART III: EXTERNAL ANALYSIS
Analysis of the macroenvironment
Markets, and analysis of the competitive environment
The international and global context
Opportunities, threats and strategic position
PART IV: THE BUSINESS STRATEGY
Competitive advantage and strategy
Evaluation and selection of strategies
Strategic development: direction and mechanisms
PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT
Strategic implementation
Change management and leadership
PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY
The web, new technology and new organisational forms
Quality
Social responsibility and business ethics
Emerging markets and industry superpowers
Index.

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DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK

DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK

GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK

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DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK

DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK

GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK

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