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Competing with IT

Leading a Digital Business

Author(s):
Publisher:

Red Globe Press

Pages: 420
Series:

MBA Series

Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137269973

09 April 2015

$52.99

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In stock

Ebook - 9781137269980

16 September 2017

$44.99

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All prices are shown excluding Tax

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers,...

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Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.• Allows students to apply their knowledge and explore real-world issues through case studies and examples• Brings together benefits-led and agile approaches to projects in an innovative framework• Combines extensive practical experience with the latest academic thinking and research

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Tailored to the needs of MBA students
Provides a strategic, benefitsrealising approach that is popular with MBAs
Covers core content and contemporary issues

1. Foundations for a New Perspective
2. A Benefits Framework for Planning Projects Exploring Opportunities
3. Establishing the Vision Developing the Benefits Realization Plan
4. Building Momentum Delivering the Benefits
5. Assessing the Benefits Evaluation
6. Making the Most of Investments in IT
7. Digging Deeper into the Issues of Design and Change
8. Strategy Creating Value and Building Competitive Advantage
9. Managing the IT Portfolio
10. Taking an Architecture Perspective
11. Digital Business
12. Implications for the CIO And IT Function
13. Enabling Business Innovation
14. Building the IT Capability of the Organization.

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Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.

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Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.

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