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Macmillan Higher Education

Contemporary Strategic Management

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Publisher:

Palgrave

Pages: 520
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Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781403913272

19 June 2004

$79.99

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A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management...

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A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text.
- Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice.
- End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate.
- As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured.
Visit the companion website at www.palgrave.com/business/pettinger/strategy which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides.
Author Biography
RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/pettinger/index.asp

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Richard Pettinger is an experienced author with a friendly and accessible writing style
The text contains over 50 'Contemporary Insights' which provide examples of organizations and situations to illustrate strategy in practice
Pettinger's multiperspective approach is more realistic and meets the needs of lecturers and students more readily than texts offering one perspective

Preface
PART ONE: THE CONTEXT AND ENVIRONMENT OF STRATEGIC MANAGEMENT
Introduction
Strategic Thinking
The Nature of Competition
Analysing the Environment
The Foundations of Competitive Strategy
PART TWO: STRATEGIC MANAGEMENT IN PRACTICE
Strategic Management in Practice
Investment Appraisal
Strategic Management of Market Segments
Strategic Management of Customers and Clients
Strategic Management of Products and Services
PART THREE: THE DEVELOPMENT OF STRATEGIC MANAGEMENT
Managing Change
Strategic Management and Organisation Structure
Strategic Approaches to Risk Management
Strategic Management and Ethics
Strategic Performance Management
PART FOUR: ENDURING PRIORITIES IN STRATEGIC MANAGEMENT
Leadership
Organisation Development
Strategic Management Development
Strategic Management and Globalisation
The Strategic Management of Public Services
Conclusions
Bibliography.

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RICHARD PETTINGER is an experienced business author. He teaches a wide range of courses, including strategic management, at the Management Studies Centre, University College London and is also an active Management Consultant.

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RICHARD PETTINGER is an experienced business author. He teaches a wide range of courses, including strategic management, at the Management Studies Centre, University College London and is also an active Management Consultant.

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