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Corporate Entrepreneurship (3rd Edition)

Innovation and Strategy in Large Organizations

Author(s):
Publisher:

Red Globe Press

Pages: 528
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9780230304031

22 January 2013

$74.99

Free Shipping

In stock

Ebook - 9781137292599

15 September 2017

$62.99

In stock

All prices are shown excluding Tax

This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that...

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This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively.This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.

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  • A range of engaging pedagogical features, including case insights, executive insights, chapter summaries, essays and discussion topics, and assignments
  • Relevant to small, medium and large organisations in both the public and private spheres
  • A strong interdisciplinary and international approach
  • An extensive companion website providing resources for lecturers and students, including case studies, questions, teaching notes and revision exercises





  • Sections on corporate governance, ethics, sustainability and corporate social responsibility
  • Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability
  • Expanded coverage of the management of disruptive innovation and market paradigm change
  • Coverage of the financial crisis and recession, and their implications for entrepreneurship
  • Fully updated case studies and new learning resources






PART 1: ENTREPRENEURSHIP
1 The entrepreneurial revolution
2 Entrepreneurial DNA
PART 2: ORGANIZATIONAL ARCHITECTURE
3 Entrepreneurial architecture
4 Becoming an entrepreneurial leader
5 Constructing the entrepreneurial culture
6 Building the organization structure
PART 3: MANAGEMENT
7 Managing the entrepreneurial organization
8 Encouraging intrapreneurship and corporate venturing
PART 4: STRATEGY
9 Developing strategy
10 Creating competitive advantage in mature markets
11 Building value through acquisitions and diversification
PART 5: CREATIVITY AND INNOVATION
12 Exploiting innovation
13 Generating creative ideas
14 The architecture of corporate entrepreneurship.
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Paul Burns is Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and...

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Paul Burns is Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.

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