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Economics for Business (3rd Edition)

Author(s):
Publisher:

Red Globe Press

Pages: 544
Downloads:

Flyer

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137429223

06 January 2016

$71.99

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Ebook - 9781137429230

04 May 2016

$71.99

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This textbook offers a succinct introduction to the world of business. With the perfect balance between economic theory and practical application, the third edition takes a contemporary approach to the subject by drawing on...

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This textbook offers a succinct introduction to the world of business. With the perfect balance between economic theory and practical application, the third edition takes a contemporary approach to the subject by drawing on relevant examples and real-world case studies to explain key concepts and economic theory. It introduces students to multiple perspectives on a wide range of topics including the credit crunch, emerging markets and globalization, the role of the banking system in affecting money supply, the state of macroeconomics and also coverage of New Keynesianism. Clear and insightful, Economics for Business encourages critical thinking while it entertains with witty references, satirical cartoons and thought-provoking questions.

This textbook will be core reading for first year undergraduate students studying modules in economics for business as well as students studying business and management degree courses, accounting degree courses and MBA modules for business.  

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  • A wide range of international case studies, such as Singapore's ban on imported chewing gum and electric cars subsidies in Norway
  • 'One Thing You Should Read' boxes point the way to one informative and entertaining piece of reading, ranging from economic manifestos to novel extracts
  • 'Reflecting on Economics' boxes show why famous economists love their subject







  • 'Economics at Work': extracts from video interviews with business managers talking about the relevance of economics to the real world of work
  • 'Everyday Economics': feature in which photos montages illustrate the economic principles behind everyday objects and occurrences
  • A free-to-access companion website including bonus case studies, interviews with business owners, quizzes, interactive graphs and much more 


1. Economics and business.- 2. The market.- 3. The firm.- 4. Firms' costs and revenues.- 5. Market concentration and power.- 6. Business and government.- 7. Factor markets.- 8. The macroeconomy, macroeconomic policy and business.- 9. Unemployment: causes and cures.- 10. Inflation: causes and cures.- 11. Economic growth and business cycles.- 12. Stabilizing the economy.- 13. International trade.- 14. The balance of payments and exchange rates.- 15. Globalization.
The Companion Website features an array of resources to support student learning:
  • Answers to 'One Thing You Should Read' boxes in the book
  • Bonus case studies 
  • 'Economics at Work' video interviews with various business managers 
  • Flashcards to test knowledge of key terms
  • Interactive graphs demonstrating key economic concepts
  • Meetings of Nobel Laureates at Lindau 
  • Multiple choice questions
All of these resources can be found here: https://www.macmillanihe.com/companion/Mulhearn-And-Vane-Economics-For-Business3/ , or click 'View companion site' above.
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Chris Mulhearn is Reader in Economics at the Liverpool Business School at Liverpool John Moores University, UK.

Howard R. Vane is Emeritus Professor of Economics at the Liverpool Business School at Liverpool John Moores University, UK.

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Chris Mulhearn is Reader in Economics at the Liverpool Business School at Liverpool John Moores University, UK.

Howard R. Vane is Emeritus Professor of Economics at the Liverpool Business School at Liverpool John Moores University, UK.

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