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Economics for Business (4th Edition)

Author(s):
Publisher:

Red Globe Press

Pages: 520
Downloads:

Flyer

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9781352008210

23 March 2020

$69.99

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Ebook - 9781352008227

23 March 2020

$55.99

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Written specifically for business students, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical...

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Written specifically for business students, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies – from tech companies to football clubs – to demonstrate the relevance of key microeconomic and macroeconomic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as protectionism and the impact of the Brexit referendum together with a host of new cases and examples.

The ideal textbook for undergraduate students studying economics on business and management degree courses and for use on MBA courses.

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  • Clear and engaging coverage of all the economic concepts and principles that business students need to know
  • International case studies and examples, such as the subsidisation of electric cars in Norway and India's demonetisation of bank notes
  • `Everyday Economics' photo montages challenge students to identify economic concepts in the context of everyday objects and activities
  • `Think Point' questions encourage students to reflect on and think critically about key points
  • 'One Thing You Should Read' boxes highlight one informative and entertaining piece of reading per chapter, including articles, interviews with economists, extracts from novels and video clips
  • 'Reflecting on Economics' boxes explore deeper aspects of economic thinking and showcase famous economists' contributions


  • Up-to-date coverage of important topics such as protectionism and issues associated with Brexit
  • A new appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model in Chapter 9
  • A wealth of new case studies and examples, for example, on US trade policy, the challenges involved in the UK leaving the EU, and the money supply in India

1. Economics and business
2. The market
3. The firm
4. Firms' costs and revenues
5. Market concentration and power
6. Business and government
7. Factor markets
8. The macroeconomy, macroeconomic policy and business
9. Unemployment: causes and cures
10. Inflation: causes and cures
11. Economic growth and business cycles
12. Stabilizing the economy
13. International trade
14. The balance of payments and exchange rates
15. Globalization.


The book's companion website, accessible at www.macmillanihe.com/mulhearn4e contains the following free-to-access resources to aid student learning and revision:
  • Animated graphs from the book
  • Interactive self-test quizzes on key topics
  • Economics at work videos in which business people discuss how economics has been useful in their work
  • Bonus case studies from around the world
  • Suggested answers to the 'one thing you should read' questions in the book
  • Flashcards on key terminology


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Chris Mulhearn is Reader in Economics at the Liverpool Business School at Liverpool John Moores University, UK.

Howard R. Vane is Emeritus Professor of Economics at the Liverpool Business School at Liverpool John Moores University, UK.

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Chris Mulhearn is Reader in Economics at the Liverpool Business School at Liverpool John Moores University, UK.

Howard R. Vane is Emeritus Professor of Economics at the Liverpool Business School at Liverpool John Moores University, UK.

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