XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education

Cart

Continue Shopping
All prices are shown excluding Tax
The submitted promocode is invalid
* Applied promocode: ×

Important information on your ebook order

Entrepreneurship and Small Business (4th Edition)

Start-up, Growth and Maturity

Author(s):
Publisher:

Red Globe Press

Pages: 584
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137430359

01 April 2016

$73.99

Free Shipping

In stock

Ebook - 9781137430342

18 March 2016

$69.99

In stock

All prices are shown excluding Tax

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business...

Show More

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author’s engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses. 

Show Less

  • Balanced coverage of theory and practice: encourages hands-on skills development for tomorrow's entrepreneurs as well as critical analysis for future academic study 
  • Up-to-date discussion of important topics such as social and civic enterprise and effectuation and lean entrepreneurship
  • Truly global in scope, featuring cases, theory and video interviews from all parts of the world
  • Rich multimedia content in the form of in-depth entrepreneur video interviews and additional online teaching and learning resources






  • Updated international case studies from entrepreneurs and small businesses, ranging from Oman to Australia
  • First-hand, detailed stories from real-life entrepreneurs in brand new video interviews integrated throughout the text
  • Increased and integrated coverage of social and civic enterprise and hot topics such as effectuation and lean entrepreneurship



PART I: ENTREPRENEURSHIP 
1. Entrepreneurship: The Social and Business Revolution
2. The Economics of Entrepreneurship and Public Policy
3. The Entrepreneurial Character
4. Discovering a Business Idea
5. Researching and Evaluating the Business Idea
PART II: START-UP
6. Start-up: Developing Your Business Model
7. Adding Values to the Business Model
8. Launching the Business
9. Legal Foundations
10. Operations and Risk
11. Financial Management
PART III: GROWTH
12. Growth: Building the Foundations
13. Strategies for Growth
14. Financing the Business
15. From Business Model to Business Plan
PART IV: MATURITY
16. Maturity: Success and Failure
17. Family Business
18. From Entrepreneur to Entrepreneurial Leader
19. Corporate Entrepreneurship.

The book's companion website features an array of resources to support student learning:
  • Video interviews with author Paul Burns
  • Bonus international case studies
  • Downloadable New Venture Creation framework and business plan
  • Flashcards of useful key terms in the book
  • Guides to sources further information for small businesses in the UK
  • 'Meet the Entrepreneur' video case studies
  • Multiple choice questions to consolidate knowledge 
All of these resources can be found here: https://www.macmillanihe.com/companion/Burns-Entrepreneurship-And-Small-Business-4e/ , or click 'View companion site' above.
Add a review

Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.

Show More

Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.

Show Less

New Publications 

Best Sellers