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Entrepreneurship

Context, Vision and Planning

Author(s):
Publisher:

Red Globe Press

Pages: 432
Downloads:

Flyer

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781403901606

05 May 2004

$76.99

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Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style,...

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Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics. This innovative and unique text includes: ·An ethical emphasis illustrating the many social benefits of a successful business. ·A technological awareness due to a large number of computer and hi-tech industry examples. ·A chapter debating the future of entrepreneurship. ·Guidance on how to develop a successful business plan. Author Biographies John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology. Visit the companion website at: www.palgrave.com/business/legge which includes: ·Comprehensive teaching guide. ·Powerpoint slide presentation for a 12 lecture course. ·Testbank comprising of over 100 short answer questions (with answers). ·Downloadable student workbook. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/legge/

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This text combines theory and practice to teach students how to develop successful business plans which appeal to potential investors
The authors demonstrate the importance of entrepreneurship and show how it is relevant to history, economics, law, politics and technology
The text is written by experienced authors who have a very readable and comprehensive style

Foreword
Introduction
Perspectives on Entrepreneurship
Entrepreneurs in Society
Entrepreneurs and Cycles
The Entrepreneurial Business Plan
Proving the Business Concept
reating the Business Model
The Legal Environment
The Role of Governments
Entrepreneurship in Corporations
The Entrepreneurial Financial Model
Preparing the Business Plan
Investment and Investors
Beyond 'How To': Key Issues in Understanding Entrepreneurship
Bibliography
Index.
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JOHN LEGGE teaches at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

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JOHN LEGGE teaches at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

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