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European Business (2nd Edition)

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Publisher:

Red Globe Press

Pages: 368
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Paperback - 9780333754078

18 June 1999

$75.99

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European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance...

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European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.

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Up-to-date analysis of EU integration, including the completion of the single market and the advent of the single currency and their impact on European businesses?

A wide range of relevant and up-to-date case studies applying theory to practice especially exploring mergers and acquisitions
Student friendly: easy to read and clearly explained

The European Business Environment
The Organisation of the European Union
From Single Market to Single Currency
Creating a Level Playing Field: EU Competition and Social Policies
Central and Eastern Europe: Economies in Transition
European Business Organisations
Financing European Business
Formulating European Business Strategy
Alternative Models of European Business Organisation
Accessing European Markets
The Green European Business.

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NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School. He has many years of experience teaching in higher education on undergraduate, postgraduate and professional courses, and short courses for business. He has also worked in industry, financial services and the civil service.

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NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School. He has many years of experience teaching in higher education on undergraduate, postgraduate and professional courses, and short courses for business. He has also worked in industry, financial services and the civil service.

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