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Macmillan Higher Education

Eye Tracking Methodology (3rd Edition)

Theory and Practice

Author(s):
Publisher:

Springer

Pages: 366
Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9783319578811

07 June 2017

$89.99

In stock

Ebook - 9783319578835

24 May 2017

$69.99

In stock

This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors,...

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This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

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Provides detailed practical advice on how to set up, operate and develop eye tracking systems

A pioneering book in the field, this third edition has been extensively revised and extended to cover advanced methods
Covers gaze analytics and includes numerous practical examples Includes informative programming examples, that enable fast development of analytical techniques

Part I Introduction to the Human Visual System (HVS)
2 Neurological Substrate of the HVS
3 Visual Psychophysics
4 Taxonomy and Models of Eye Movements
Part II Eye Tracking Systems
5 Eye Tracking Techniques
6 Head-Mounted System Hardware Installation
7 Head-Mounted System Software Development
8 Head-Mounted System Calibration
9 Table-Mounted System Hardware Installation
10 Table-Mounted System Software Development
11 Table-Mounted System Calibration
12 Using an Open Source Application Program Interface
13 Eye Movement Analysis
14 Advanced Eye Movement Analysis
15 The Gaze Analytics Pipeline
16 Eye Movement Synthesis
Part III Eye Tracking Methodology
17 Experimental Design
18 Suggested Empirical Guidelines
19 Case Studies
20 Diversity and Types of Eye Tracking Applications
21 Neuroscience and Psychology
22 Industrial Engineering and Human Factors
23 Marketing/Advertising
24 Computer Science
25 Conclusion
References
Index.
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Dr. Duchowski is a professor of Computer Science at Clemson University. His research and teaching interests include visual attention and perception, eye tracking, computer vision, and computer graphics. He has produced a corpus of publications related to eye tracking research and has delivered courses and seminars on the subject at international conferences. He maintains Clemson's eye tracking laboratory, and teaches a regular course on eye tracking methodology, attracting students from a number of disciplines across campus.

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Dr. Duchowski is a professor of Computer Science at Clemson University. His research and teaching interests include visual attention and perception, eye tracking, computer vision, and computer graphics. He has produced a corpus of publications related to eye tracking research and has delivered courses and seminars on the subject at international conferences. He maintains Clemson's eye tracking laboratory, and teaches a regular course on eye tracking methodology, attracting students from a number of disciplines across campus.

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