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Macmillan Higher Education

Fashion Merchandising

Theory and Practice

Author(s):
Publisher:

Palgrave

Pages: 320
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137413871

12 December 2014

$49.99

In stock

Ebook - 9781137413864

28 November 2014

$49.99

In stock


This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader...

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This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.

Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.

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  • Detailed strategic and analytical coverage of the subject
  • Strong application of theory to the realities of the fashion business
  • An introductory overview that discusses, justifies and explains the fashion merchandiser role
  • A running case study provides practical examples of the activities of the fashion merchandiser, including `Day in the life of' profiles of a range of industry professionals
  • A summary discussion of influence and factors that current fashion merchandisers must consider in the discharge of their duties
  • A companion website provides aoffering a range of resources for both lecturers and students, including an answer key for exercises, class assignments, lecture slides and additional exercises
  • Glossary at the back of the book provides a useful breakdown of key terms used in fashion merchandising

PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE
Chapter 1: A review of the fashion industry
Chapter 2: Fashion, business and product
Chapter 3: The roles of buyer and merchandiser
Chapter 4: Organising the buying and merchandising function
PART II: FASHION MERCHANDISING
Chapter 5: Fashion merchandising: The Hepworth case study
Chapter 6: Fashion merchandising: research and analysis
Chapter 7: Fashion merchandising: budgeting
Chapter 8: Fashion merchandising: Open to buy
Chapter 9: Fashion merchandising: Range planning
Chapter 10: Fashion merchandising: sizing, deliveries and allocation
PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT
Chapter 11: Trading
Chapter 12: E-retailing
Chapter 13: Corporate social responsibility
Chapter 14: The merchandiser within the supply chain.

  • Student exercises, including Budgeting, Formative Assessment, Retails Calculations and Trading Analysis
  • Support documents to accompany the student exercises
Visit the companion website at https://www.macmillanihe.com/companion/Clark-Fashion-Merchandising or click through from under Further Actions above. 

Lecturer Resources (some are password protected) include:
  • Answers to the student exercises
  • Class assignments
  • Lecture slides
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James Clark has been Lecturer and International Co-ordinator at the London College of Fashion since 2007, prior to which time he worked in various merchandising roles within the fashion industry, culminating in working as Head of Merchandising for House of Fraser.

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James Clark has been Lecturer and International Co-ordinator at the London College of Fashion since 2007, prior to which time he worked in various merchandising roles within the fashion industry, culminating in working as Head of Merchandising for House of Fraser.

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