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Innovation Management (3rd Edition)

Effective strategy and implementation

Author(s):
Publisher:

Red Globe Press

Pages: 440
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137373434

15 November 2016

$71.99

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Ebook - 9781137373441

16 September 2017

$71.99

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The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a...

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The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.

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  • An effective balance between the theory and practice of innovation management
  • A comprehensive website offering support to both teachers and students, including videos, chapter summaries and extensive lecturer resources
  • Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations'
  • A unique, dedicated chapter on the Service Industry




  • Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management
  • 86 international case studies that illustrate both the theory and practice of managing innovation
  • Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world
  • Reflective questions for students at the end of each chapter, with suggested answers on the companion website





1. Understanding Innovation and Innovation Management
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation—Performance and Capability.

The book's companion website features an array of resources to support student learning:
  • Chapter summaries to consolidate key points for revision
  • Video interviews with various business managers
  • Management recommendations 
All of these resources can be found here: https://www.macmillanihe.com/companion/Goffin-Innovation-Management-3e/ , or click 'View companion site' above.
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KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Mölnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys.
 
RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as...

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KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Mölnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys.
 
RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.

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