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AVAILABLE FORMATS

Paperback - 9780230298422

15 March 2018

€32.99

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Ebook - 9781349938087

31 January 2018

€34.99

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Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book...

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Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.


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  • Clearly defined learning objectives, glossaries of key terms and recommendations for further reading included in every chapter
  • Opportunities to apply new knowledge to both individual and team-based tasks throughout
  • Contemporary case studies bring business communication to life and help readers to understand the theories and content covered in each chapter
  • Additional cases or studies, headed `Diversity Corner?, highlight how diversity, in various guises, can affect communication
  • Equips readers with the ability to flexibly adapt their language to meet the needs of specific contexts
  • Draws on a wide range of disciplines, including discourse analysis, pragmatics, management theory and organizational psychology


1. Language and business success.- Part I: corporate perspectives.- 2. Communicating with  stakeholders.- 3. Branding.- 4. Digital PR.- 5. Talking to customers.- 6. Crisis communication.- Part II: management perspectives.- 7. Leadership.- 8. Change management.- 9. Managing conflicts.- 10. Diversity and inclusion.- Part III: employee perspectives.- 11. The language of recruitment.- 12. Interviews in the workplace.- 13. Constructing employees.- 14. Using language in business, using language at work
This is a vital resource for anyone studying or teaching business communication. There is so often a gap between sensing how language works in real business contexts, and knowing how to analyse it with a view to meeting the discursive challenges of the business world. The case studies and “over to you” sections bring the theory to life and help readers to build connections with their own experience. (Ruth Breeze, Universidad de Navarra, Spain)
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Dr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.

Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of...

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Dr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.

Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management. 


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