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Macmillan Higher Education

Language in Business, Language at Work

Author(s):
Publisher:

Palgrave

Pages: 341
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Flyer

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AVAILABLE FORMATS

Paperback - 9780230298422

09 February 2018

$39.99

Not yet published

Ebook - 9781349938087

09 March 2018

$29.99

Not yet published


Packed with contemporary examples from the business world, this is an exciting and engaging textbook which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The...

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Packed with contemporary examples from the business world, this is an exciting and engaging textbook which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.


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  • Clearly defined learning objectives, glossaries of key terms and recommendations for further reading included in every chapter
  • Opportunities to apply new knowledge to both individual and team-based tasks throughout
  • Contemporary case studies bring business communication to life and help readers to understand the theories and content covered in each chapter
  • Additional cases or studies, headed `Diversity Corner?, highlight how diversity, in various guises, can affect communication
  • Equips readers with the ability to flexibly adapt their language to meet the needs of specific contexts
  • Draws on a wide range of disciplines, including discourse analysis, pragmatics, management theory and organizational psychology


1. Language and business success
Part I: corporate perspectives
2. Communicating with  stakeholders
3. Branding
4. Digital PR
5. Talking to customers
6. Crisis communication
Part II: management perspectives
7. Leadership
8. Change management
9. Managing conflicts
10. Diversity and inclusion
Part III: employee perspectives
11. The language of recruitment
12. Interviews in the workplace
13. Constructing employees
14. Using language in business, using language at work
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Dr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She is currently affiliated with Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.

Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the...

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Dr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She is currently affiliated with Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.

Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management. 


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