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Managerial Economics

The Analysis of Business Decisions

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Publisher:

Red Globe Press

Pages: 389
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Recommend to library

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Paperback - 9780333398647

07 April 1989

$71.99

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This book provides a unified framework for business decision-making, by developing a logical and systematic approach to business problems. The book is split into three parts - The Nature of Decisions, The Decision...

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This book provides a unified framework for business decision-making, by developing a logical and systematic approach to business problems. The book is split into three parts - The Nature of Decisions, The Decision Environment and Decision Areas, whilst each chapter concludes with a specific application of the principles and concepts outlined. The intended readership includes both undergraduate and postgraduate students of business, whilst its depth and range make it relevant to business studies and professional courses. Included in the book are a selection of undergraduate and postgraduate examination questions, together with notes on answers.

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Acknowledgements
A Framework for Decision
Application 1: The Overdraft Optimisation: Reasoning at the Margin Application
2: A Computer Based Approach to Linear Programming Profits and Objectives Application
3: Dominant Share-ownership and Profitability Uncertainty: Managing the Future Application
4: Sainsburys and a Haul of Contraband Butter Demand Theory and Estimation Application
5: Forecasting Production Application
6: The Flow of Oil Cost Theory and Estimation Application
7: Size and Efficiency in the Building Society Industry The Competitive Environment Application
8: Late Entry and Competitive Survival, The Case of Synthetic Fibres Pricing Decisions Application
9: Pricing Estate and Saloon Cars Marketing Decisions Application
10: Worldwide Computer Corporation Inventory Decisions Application
11: Reading Electricity Meters Employment and Labour Management Decisions Application
12: Output Elasticity in the South Wales Engineering Industry Investment Decisions Application
13: The Social Return on Investment
Concluding Remarks and Neglected Decisions.

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