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Managing Global Business

Author(s):
Publisher:

Red Globe Press

Pages: 462
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Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137348258

04 November 2016

$75.99

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Ebook - 9781137348265

16 September 2017

$75.99

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This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global...

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This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of ‘born-global’ companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities. This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world.  It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.

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  • An array of case studies drawn from businesses from all around the world, rather than the customary US-Euro-China regions.?These cases are designed to illustrate the strengths and weaknesses of theoretical perspectives
  • Coverage of both emerging and developed economies to provide a contemporary approach
  • A wealth of pedagogical features designed to improve learning outcomes, including exercises, key learning points, counterpoint boxes, further reading, data links, activity boxes and review questions
  • A focus on enhancing employability prospects by exploring how business theories are adapted and applied to real life workplace scenarios
  • Comprehensive coverage of the subject, with eighteen chapters accessibly grouped into the following global themes: opportunities, markets, locations, strategies, allies and structures, regulations and finance, and management of people

PART I: GLOBAL POSSIBILITIES
1. International Trade
2. International Growth and Diversification
PART II: GLOBAL MARKETS
3. International Risk Analysis
4. Positioning Risk Analysis
5. Market Entry Decisions
6. International Markets
PART III: GLOBAL LOCATIONS
7. Import and Export
8. Foreign Direct Investment
9. International Value and Supply Chains
PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES
10. International Business Strategies
11. Global Strategic Alliances
12. Organisational Issues
PART V: GLOBAL REGULATION AND FINANCE
13. The International Regulatory Framework
14. International Accounting
15. International Finance
PART VI: GLOBAL MANAGEMENT OF PEOPLE
16. International Culture and Business
17. International Human Resource Management
18. Corporate Social Responsibility.

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Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.

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Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.

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