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Managing Sustainable Business

An Executive Education Case and Textbook

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Publisher:

Springer

Pages: 682
Further Actions:

Recommend to library

AVAILABLE FORMATS

Hardcover - 9789402411423

15 March 2018

$64.99

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Ebook - 9789402411447

07 March 2018

$49.99

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This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes...

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This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools.

The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach.

The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities.

The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities. 

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The case studies reflect the complexity, ambivalence and uncertainty of real managerial life "in the trenches"

The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment

They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model

The texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. References for further reading are provided for each part

The entire book can be used as a course book for an executive education module  Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter "Managing Sustainable Business in a Global Context" can be used as a preparatory 

reading to the module

ABIS, The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders 

 

1. Accountability:  Sustainability Risks
2. Responsibility:  Sustainability Issues And Trends
3. Business Growth Strategy: Especially In Emerging Markets
4. Strategic Differentiation: Creating Comparative Advantage
5. Governance
6. Strategy And Stakeholders
7. Accountability And Risks – Cases
8. Responsibility, Issues And Trends – Cases
9. Sustainable Growth And Emerging Markets
10. Strategy And Stakeholders – Cases
11. Strategic Differentiation – Cases
12. Organisational Processes – Cases
13. Strategic Choices – Cases (Optional)
Selection Of 12 Case Studies With Questions For Executive Education Groups
14. Shell Nigeria: Revenue Flow And Human Rights: A Paradox
15. Wal-Mart: The Supply Chain Controversy
16. Nike: The Path To Corporate Responsibility
17. Gsk: Access To Essential Medicines
18. Waste Concern: Turning A Problem Into A Resource
19. Unilever And Oxfam: Understanding The Impacts Of Business On Poverty
20. Creating Shared Value By Michael Porter
21. Microsoft: Bringing Technology To The Aging Population
22. Norsk Hydro:  Sustainable Pvc At Hydro Polymers
23.  Illy Cafe: Value Creation Through Responsible Supplier Relationships
24. Novo Nordisk: Integrating Sustainability In Business Practice
25. Ibm In China: Responding To Government´S Social Policies.

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Gilbert Lenssen is President Emeritus of  the European Academy of Business in Society (ABIS).  He was Professor of International Management at the College of Europe (Bruges/Warsaw), Visiting Fellow at Templeton College, University of Oxford and served on the editorial boards of a number of academic journals. He taught in the EMBA programmes of leading business schools in Holland, France and UK. Before moving into academia, Gilbert Lenssen enjoyed an international corporate career in the oil and chemicals industry for over 25 years in the UK, USA, Germany, Spain and India, culminating in his position as Global Vice President for BP Solar International. He is a lifelong fellow of the Royal Society...

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Gilbert Lenssen is President Emeritus of  the European Academy of Business in Society (ABIS).  He was Professor of International Management at the College of Europe (Bruges/Warsaw), Visiting Fellow at Templeton College, University of Oxford and served on the editorial boards of a number of academic journals. He taught in the EMBA programmes of leading business schools in Holland, France and UK. Before moving into academia, Gilbert Lenssen enjoyed an international corporate career in the oil and chemicals industry for over 25 years in the UK, USA, Germany, Spain and India, culminating in his position as Global Vice President for BP Solar International. He is a lifelong fellow of the Royal Society of Arts.

Craig Smith is INSEAD professor of Corporate Responsability and Business Ethics. He directs the INSEAD Healthcare Leadership Programme. He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School. His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate responsibility and marketing ethics. His recent publications appear in the Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.

 

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