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Mastering Public Relations (2nd Edition)

Author(s):
Publisher:

Red Globe Press

Pages: 256
Series:

Master Series (Business)

Downloads:

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Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9780230549302

10 August 2007

$38.99

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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations...

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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

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Updated and revised throughout to reflect PR in the TwentyFirst Century
Encourages active involvement through case studies, examples and questions to aid learning and understanding
Takes a strategic management approach, unlike most PR texts
Provides an even balance of theory and practice

The Purpose of Public Relations
Within the Organisation
Outside the Organisation
Communication
Research, Planning and Evaluation
The Customers
Within Marketing
Public Affairs
Community Relations
The Media
Global Public Relations
The Occupation of Public Relations
Futures
Bibliography
Index.

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ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

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ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

Show Less

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