XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education

Media Research Methods (2nd Edition)

Audiences, Institutions, Texts

Author(s):
Publisher:

Palgrave

Pages: 385
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library

AVAILABLE FORMATS

Paperback - 9781137552150

17 October 2017

$39.99

In stock

Ebook - 9781137552167

13 October 2017

$49.99

In stock


Hardcover - 9781137552143

14 October 2017

$109.00

In stock

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives...

Show More

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research.

Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism. 

Show Less

  • Discussion of recent trends in digital media, including the use of social media in research
  • Coverage of additional research methods, such as meta-analysis, discourse analysis, actor network theory and big data
  • Expanded content that is relevant to journalism students alongside media and communication students
  • A comprehensively updated literature review
  • Further material on the undergraduate and postgraduate dissertation process and how it relates to questions regarding the media

1. Of Elephants, Definitions and Models: The Context of Media Research
2. Getting Started
PART I: RESEARCH ON AUDIENCES
3. Researching Audiences
4. Gathering Data on Audiences
5. Audience Research Analysis and Interpretation
PART II: RESEARCH ON INSTITUTIONS
6. Researching Media Institutions
7. Gathering Data on Institutions
8. Institutional Research Analysis and Interpretation
PART III: RESEARCH ON TEXTS
9. Researching Texts
10. Gathering and Analysing Textual Data
11. Interpretation of Textual Data
12. Reaching Conclusions, Evaluating the Research, Writing the Report.

Add a review

Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.

Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.

Show More

Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.

Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.

Show Less

New Publications 

Best Sellers