The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and...Show More
The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today.
In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.
The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.
The only single textbook to cover a variety of different media writing forms
Written by professional media communicators with vast experience of media writing and teaching
Covers the most popular genres of media writing studied
Packed with lists, tips and career guidance that make the text as student-friendly as possible
1. Approaches to Writing for the Media
2. Writing News: Print and Online
3. Writing News: Broadcast
4. Writing for Magazines
5. Writing for Public Relations
6. Writing Copy for Advertising
7. Screenwriting: Fictional Formats
8. Screenwriting: Factual Formats.
‘In a similar way to the last edition, this book provides tasks and career advice and some case studies, which makes it a valuable textbook for introductory media writing courses that have the task of introducing students to a broad range of media writing. It is clear, well written and very easy to read. What is important, however, is that the authors have included key theories and concepts that underpin the different forms of writing. It is, therefore, not merely a how-to manual but a text that provides a solid foundation for students in the practice of writing. Thus, the authors have provided a text, at an introductory level, that neatly synthesises theory and practice.’ - – Global Media Journal, Australian Edition, Volume 10 Issue 1, 2016