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New Venture Creation (2nd Edition)

A Framework for Entrepreneurial Start-ups

Author(s):
Publisher:

Red Globe Press

Pages: 484
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781352000504

28 February 2018

$62.99

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In stock

Ebook - 9781352000511

13 February 2018

$62.99

In stock

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If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture...

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If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. 

The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.

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  • International Case insights with questions show how the theories and advice can work in practice
  • Academic insights present key research ideas and underpinning theory
  • Workbook exercises help students to develop a business idea
  • The extensive companion website provides a range of teaching and learning resources

  • Thought-provoking video interviews with author Paul Burns examine key questions
  • Video and audio cases provide an insight into life as an entrepreneur
  • A fictional running case study offers insight on thematic concepts as applied to one example
  • A greater variety of case studies, ranging from well-known businesses to smaller, local initiatives
  • A new Workbook design, with space for students to write their answers and ideas
  • Closer alignment of the content to the innovative New Venture Creation Framework, resulting in a textbook that is clear and easy to follow
  • An interactive ebook version of the text available for purchase

I. RESEARCH PHASE
Entrepreneurship
1. What you bring to entrepreneurship
Business idea
2. Finding your business idea
Industry and markets
3. Understanding your industry and markets
II. BUSINESS MODEL DEVELOPMENT PHASE
Market segments and value propositions
4. Structuring your business model
5. Crafting your value proposition and branding
Marketing plan
6. Developing your marketing mix
7. Communicating your value proposition
8. Scalability and growth
Operations plan
9. Legal foundations
10. Managing operations and risk
Resources
11. Managing and leading people
12. Financial resources
Financial plan
13. Preparing and using financial forecasts
III. LAUNCH AND VALIDATION PHASE
Business model and business plan
14. Preparing, using and validating the business plan



  • Interactive chapter quizzes
  • Flashcards
  • A Guide to UK Sources of Help, Advice, Information and Funding
  • A Guide to UK Laws and Regulations for Business
  • A Guide for Australian Entrepreneurs, produced by Dr Russell Manfield
  • Video and audio interviews 
  • Framework Worksheet and editable PowerPoint version
  • Copies of the Workbook exercises
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PAUL BURNS is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK, where he previously held the posts of Pro Vice Chancellor and Dean of the Business School. Over his 40-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into the entrepreneurial process.

Paul Burns started his academic career at Warwick University Business School, UK, where he set up their first Small Business Unit. He has since held posts as Professor of Small Business Development, Cranfield School of Management, UK, Director of the 3i European Enterprise Research Centre, researching small firms and entrepreneurs across Europe,...

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PAUL BURNS is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK, where he previously held the posts of Pro Vice Chancellor and Dean of the Business School. Over his 40-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into the entrepreneurial process.

Paul Burns started his academic career at Warwick University Business School, UK, where he set up their first Small Business Unit. He has since held posts as Professor of Small Business Development, Cranfield School of Management, UK, Director of the 3i European Enterprise Research Centre, researching small firms and entrepreneurs across Europe, Visiting Fellow at Harvard Business School, USA, and Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE) and a chartered accountant, having worked for Arthur Andersen & Co. with many growing businesses. For four years, he ran his own firm, Design for Learning Ltd.


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