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Opportunity-Centred Entrepreneurship (2nd Edition)

Author(s):
Publisher:

Red Globe Press

Pages: 304
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9780230275188

26 December 2014

$62.99

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Ebook - 9781137474100

12 December 2014

$51.99

In stock

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The second edition of this core textbook focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not only to analyse what constitutes entrepreneurship but also enables readers to...

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The second edition of this core textbook focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not only to analyse what constitutes entrepreneurship but also enables readers to develop their own entrepreneurial skills. Taking a highly practical and accessible approach, this text connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real-world. This is a book that focuses on learning for, rather than about, enterprise. Written by a leading authority in the field, Opportunity-Centred Entrepreneurship will be essential reading for undergraduate, postgraduate and MBA students taking courses such as enterprise, new venture creation, creativity and innovation, small business management and corporate entrepreneurship. It has also been designed to support practitioners who are seeking to develop their entrepreneurial skills, whether they are start-up entrepreneurs, career-changers, or managers focusing on innovation and business development. It does not require prior knowledge of other business subjects. 

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  • Unique focus on entrepreneurial opportunity creation and personal development
  • Revised and restructured content throughout
  • Thought-provoking activities presented in each chapter to engage readers and reinforce learning
  • An assortment of detailed multi-industry examples and case studies from around the world and covering diverse organisations such as Innocent and The Bill & Melinda Gates Foundation
  • Useful toolkit at the back of the book provides a variety of resources such as self-assessment tools to measure entrepreneurial and management capabilities, and opportunity assessment and business action plans
  • Includes an introductory section on finance, with examples of cash flow, profit & loss, and balance sheets
  • Can be used for self-study, group or class-based learning

PART I: PERSONAL ENTERPRISE
1. Opportunity-centred Entrepreneurship
2. Personal Enterprise: Connecting Opportunities and Personal Goals
PART II: CREATING AND EXPLORING OPPORTUNITIES
3. Creating and recognising opportunities
4. opportunity exploration and assessment
PART III: PLANNING AND DEVELOPING OPPORTUNITIES
5. Planning to Realise Opportunities
6. Developing the Opportunity
PART IV: ACTING ON OPPORTUNITIES
7. Enactment: Making Opportunities Happen
8. Putting it into Practice: Where do we go from here?
Toolkit:
1. Entrepreneurial and Managerial Capabilities
2. Career Plan
3. Opportunity Assessment Profile
4. Venture Planning Template
5. Finance Planner.

  • An entrepreneurship toolkit, including materials that will help you create a career plan, build a business model and present your venture plan
  • A list of useful weblinks for business and enterprise
Visit the companion website at https://www.macmillanihe.com/companion/Rae-Entrepreneurship or click through from under Further Actions above. 

Lecturer Resources (some are password protected) include:
  • Addition case study
  • PowerPoint presentations
  • Samples business plans
  • Sample course outlines
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David Rae is Professor of Business and Enterprise at Lincoln Business School, University of Lincoln, UK, where he is Director of the Enterprise Research and Development Unit. Formerly, he served as Head of the Centre for Entrepreneurial Management at The Derbyshire Business School, UK. He has published extensive research and received international recognition and awards for his research excellence in entrepreneurship. His career has spanned business, consulting and government prior to entering Higher Education in 1996, where he has pioneered entrepreneurial innovation in three universities.




 
 
 

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David Rae is Professor of Business and Enterprise at Lincoln Business School, University of Lincoln, UK, where he is Director of the Enterprise Research and Development Unit. Formerly, he served as Head of the Centre for Entrepreneurial Management at The Derbyshire Business School, UK. He has published extensive research and received international recognition and awards for his research excellence in entrepreneurship. His career has spanned business, consulting and government prior to entering Higher Education in 1996, where he has pioneered entrepreneurial innovation in three universities.




 
 
 

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