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Macmillan Higher Education

Persuading People (3rd Edition)

An Introduction to Rhetoric

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Publisher:

Palgrave

Pages: 208
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Sample chapter

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Recommend to library

AVAILABLE FORMATS

Paperback - 9781137003676

14 April 2014

$49.99

In stock

Ebook - 9781137055279

31 March 2014

$49.99

In stock

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and...

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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.

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An ideal introduction for those interested in persuasion or persuasive language
Uses a wide range of lively and accessible illustrations of rhetoric in action
Includes structured practical examples and suggestions for further reading to enable the reader to develop their skills in the art of persuasion
Emphasises the practical aspects of persuasion by showing it at work in every kind of text, from poetry to politics and drama to advertising

Preface
Introduction
1. Old and New Foundations
2. Personality and Stance
3. Emotional Engagement
4. Reason: The Resources of Argument
5. Reason: Choice and Judgement
6. The Persuasive Process
7. Persuasive Style The Repertoire
8. Practising Persuasion
Conclusion
Appendix A: More on the Models
Appendix B: Further Rhetorical Devices
Appendix C: A Finding List for Rhetorical Devices
References
Index.
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ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham

SUSAN COCKCROFT is a Tutor in English Language
CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics

LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields

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ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham

SUSAN COCKCROFT is a Tutor in English Language
CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics

LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields

Show Less

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