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Principles of Retailing (2nd Edition)

Author(s):
Publisher:

Red Globe Press

Pages: 356
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Flyer

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Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9780230216983

05 June 2014

$69.99

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Ebook - 9781137354525

22 May 2014

$59.99

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a...

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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Offers a United Kingdom and European perspective
Contains many case studies, vignettes, sources and examples
Covers strategy, implementation of theory and challenges
Includes contemporary issues, such as Internet shopping, ethical and environmental issues

PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT
1. An Introduction to Retailing
2. Retail Organizations and Formats
3. Retailing and the Competitive Environment
4. Customers
PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY
5. Formulating Retail Strategy
6. Implementing Retail Strategy
7. Managing the Retail Supply Chain
8. Managing Information
PART III: RETAIL MARKETING MANAGEMENT
9. Retail Location
10. Retail Design and Visual Merchandising
11. Retail Buying
12. Retail Brands
13. Retail Pricing
14. Managing Retail Communications
15. Retail Services
PART IV: RETAIL CHALLENGES
16. International Retailing
17. Multichannel Retailing
18. Legal and Ethical Issues in Retailing.

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Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

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Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

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