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Macmillan Higher Education

Professional Writing (3rd Edition)

Author(s):
Publisher:

Palgrave

Pages: 304
Series:

Palgrave Study Skills

Downloads:

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Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781137309013

23 October 2013

$34.99

In stock

Ebook - 9781137309020

09 October 2013

$34.99

In stock

Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed in linguistics, journalism, public relations and marketing. This third edition...

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Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed in linguistics, journalism, public relations and marketing. This third edition contains new material on public relations writing and social media, as well as additional material on digital sources.

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Covers conceptual as well as structural aspects of writing and document design
Fully revised and updated chapter on writing for the public, which includes new material on public relations writing and the use of social media by companies
Supported by a website which includes new activities to build expertise and increase confidence as a professional communicator
Provides guidelines on writing for both print and digital media, with additional content on digital sources, referencing and copyright and plagiarism in business writing

Acknowledgements
Preface
1. The Writing Process
2. Style and Effect
3. Short Business Documents
4. Research Methods
5. Business and Technology Journalism
6. Writing for the Public
7. Report Writing
8. Critical Thinking for Management
9. Working in Teams
10. Revising and Editing
Appendix Job Applications
References
Bibliography
Index.
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Sky Marsen specialises in professional communication and text analysis. She has lectured in these internationally, including at California Institute of Technology, US and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients.

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Sky Marsen specialises in professional communication and text analysis. She has lectured in these internationally, including at California Institute of Technology, US and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients.

Show Less

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