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Public Relations (3rd Edition)

A Practical Approach

Author(s):
Publisher:

Red Globe Press

Pages: 258
Downloads:

Flyer

Sample chapter

Further Actions:

Recommend to library, View companion site

AVAILABLE FORMATS

Paperback - 9781352002782

26 September 2018

$47.99

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Ebook - 9781352002799

26 September 2018

$47.99

In stock

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Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics,...

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Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century.Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities. 

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  • A companion website featuring a series of videos and master classes created by the author and the Irish Academy of Public Relations, covering key topics found in the book, including event management, journalism and photocalls
  • A practical approach to the topic, offering a hands-on guide for all students and practitioners of public relations
  • A lucid and gripping writing style combined with a concise and user-friendly structure



  • A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland
  • A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and `What You've Learned' sections at the end of each chapter
  • Extensively updated from the second edition to include increased coverage of  social media and the latest PR practices



1. An Appreciation of Public Relations
2. Ethics
3. Objectives, Publics & Techniques
4. PR & The Media
5. Creating Content
6. Storytelling
7. Event Management
8. Structure & Management of Consultancy & In-House Departments
9. Preparing and Delivering a PR proposal
10. Sponsorship
11. Corporate Social responsibility
12. Crisis PR
13. Political PR
14. The future of PR.
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Ellen Gunning MA, MIAPR, FPRII, NUJ is a director of the Irish Academy of Public Relations, a specialist communications college, and has over 25 years' experience of teaching PR, journalism, event management and Social Media marketing in 6 languages across 50 countries.

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Ellen Gunning MA, MIAPR, FPRII, NUJ is a director of the Irish Academy of Public Relations, a specialist communications college, and has over 25 years' experience of teaching PR, journalism, event management and Social Media marketing in 6 languages across 50 countries.

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