- Unique 4-Ds model for a definitive 'how-to' planning guide for research projects
- Examples from successful companies showing how they conduct and apply their research in the real world
- Companion website offering a range of lecturer and student resources, including problem-based questions with answers, PowerPoint slides and notes, web links, and tools to help students when designing and writing up their projects
- Updated strong pedagogical features, such as activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes
- Unique final chapter enabling students to reflect on what they have learnt
- Even more cases and examples to highlight real-life examples of student research that helps bring the process to life
- Increased coverage of the internet and online research
- Expanded material on quantitative analysis to provide a truly balanced overview of the discipline
- New dedicated chapter on research ethics and avoiding plagiarism
PART I: DEFINING YOUR RESEARCH
1. What is Business and Management Research? An Introduction to the Research Process
2. What Should I Study? Generating and Clarifying Ideas for your Research Project
3. How Do I Find Information? Using Knowledge Resources
PART II: DESIGNING YOUR RESEARCH
4. What is my Research Approach? From Research Philosophy to Research Design
5. How Do I Do Quantitative Research?
6. How Do I Do Qualitative Research?
7. How Do I Do Case Study Research?
8. How Do I Make Sure My Research is Ethical?
PART III: DOING YOUR RESEARCH
9. Doing Field Research: Practical and Ethical Considerations for Conducting Research
10. Analysing Quantitative Data: Using Simple Statistics
11. Advanced Quantitative Analysis: Multivariate Analysis
12. Analysing Qualitative Data: Interpreting Interview and Observational Data
PART IV: DESCRIBING YOUR RESEARCH
13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations
14. Describing Your Research: Writing Up Your Project Report
15. Closing the Loop: Reflecting On and Learning From Your Research.
ABOUT THE AUTHOR
- Discovering Business Concepts Simon Smith, Tony Bithell
- Research Methods
- Researching Business and Management Harvey Maylor, Kate Blackmon, Martina Huemann
- Business Research Jill Collis, Roger Hussey
- Research Methods Peter Stokes, Tony Wall
- Mastering Personal Finance John Gorham
- The Global Business Environment Janet Morrison
- The New Digital Workplace Kendra Briken, Shiona Chillas, Martin Krzywdzinski, Abigail Marks
- New Perspectives on Industrial Organization Victor J. Tremblay, Carol Horton Tremblay